This week Anti-Tobacco groups such as Truth.com teamed up with Congress to begin talks on what they see as Big Tobacco's greatest advertisement to youth - Cold Weather.
For as long as there has been tobacco, children in sub-40 degree weather have been pretending to blow out cigarette smoke using visible water vapor in the cold air.
Rep. Steven Hatch (D) had this to say at the session: "Cold air is obviously one of Big Tobacco's inventions to once again subvert the impressionable minds of our youth. This is Joe the Camel all over again. We must make a stand for our children!" Murmurs of assent followed.
Kids pretending to smoke in the cold weather is the number one cause of smoking as adults, numerous studies say. A recent double blind study conducted by the WHO showed that as many as 8 out of every 10 kids has pantomimed blowing cigarette smoke while waiting for their school buses.
Many congressmen believe that the answer lies in doing away with cold weather.
Al Gore, former Vice President, but now best known for his anti-global warming movie, has already started efforts to accelerate the process of global warming. Thursday he urged all Americans to leave their refrigerators open and to use aerosol hairspray like it was "going out of style." Stock of Aqua-Net soared to an all-time high.
More news as this develops.
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